Reach Your Target Audience throughout Worcester!
The City of Worcester offers a variety of advertising opportunities in various parking facilities and affiliated properties. These locations deliver access to a large audience of parking patrons, pedestrian traffic, driver traffic and more. With more than 180,00 Worcester residents and over 2,000,000 visitors to Worcester annually, eye-catching ads using the Worcester Parking facilities can be very effective.
The program falls under the Department of Parking Services and is being executed by Palley Advertising. The goal of the program is to use strategically placed advertisements that leverage the foot, vehicle and pedestrian traffic to raise an advertisers’ visibility, while at the same time maximizing the financial contribution to the City of Worcester. The revenue raised will go into the Repair & Renovation Fund to improve the parking infrastructure.
All advertising must comply with the City of Worcester Off-Street Parking Board’s Advertising Policies & Guidelines. To read these guidelines, please read the PDF here